One of the most frequently suggested feature requests has been a coupon code creation system, and it’s finally here! There are many reasons you may want to create coupon codes, such as as rewards to members of your community or to encourage existing buyers to purchase additional products.

If you try to include a coupon code in your resource’s description you’ll receive an error message explaining that coupons can’t be included on your product page. If you would like to provide a discount to all buyers, use our sale events system: Sale Events & Curated Sale Events

Creating Coupon Codes

Creating a coupon code is as simple as navigating to its dedicated page in the creator dashboard and clicking ‘Create coupon’. This page also allows you to view how many times your coupon has been claimed and edit or delete existing coupons.

Format

Only A-Z, 0-9, and - can be used as a coupon code’s name. They can be up to 15 characters long. Avoid creating coupon codes (and especially license keys) with very common names if you’re not intending on making them public! Buyers may guess common coupon names.

Coupon codes must be unique, and not just on a per-creator basis, but across the entire platform. This would usually pose a problem because frequently used codes like ‘CHRISTMAS’ and ‘GIVEAWAY’ would quickly become used by one creator and never usable again by anyone else. Our solution to this has been to append the creator’s user ID to the beginning of a coupon code, so coupon codes are formatted as [ID]-[CODE]. For example, a coupon code made by Mick might be 3911-5-OFF.

Type

You must choose between either giving a percentage coupon (such as 20% off) or a dollar amount coupon (such as $20 off). Which to choose depends on the purpose of the discount, but creators generally use percentage coupons more often than amount coupons.

Limits

You should almost never create a coupon code without defining limits on when and how it can be used. If a coupon code is made without limits then everyone will be able to use it on every single one of your products as many times as they want, and all of their friends will be able to as well! The types of limits you can add to your coupon codes are:

• Expiry date, after the date your coupon will automatically deactivate (timezone is GMT)
• Limit total uses, after the specified number of uses your coupon will automatically deactivate.
• Limit per-user uses, after the specified number of uses a user won’t be able to use your coupon anymore, but it will remain active for other users. Set this to 1 if you only want a user to be able to use a coupon on one of your products
• Limit resources, the coupon can only be used on resources (and their addons) you select
• Limit bundles, the coupon can only be used on bundles you select

License Keys

There’s no separate system to create license keys. A license key can be created by making a 100% off coupon code because that’s practically what a license key is! It’s very important that you create 100% off coupons with an impossible to guess name and strict limits.

Note that bypassing our built-in payments system by selling license keys and other coupon codes is not allowed:

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