One of the growth levers for creators to make more money from selling their creations is to offer complementary products to buyers throughout the checkout process, thus increasing the chances that a buyer will purchase several of your products at the same time.
We have strategically placed cross-selling opportunities throughout the discovery and checkout process for buyers, including in the sidebar of product pages and on the cart page as a ‘Recommended for you’ box.
Our system intelligently prioritises resources that are shown in the sidebar based on a number of weighting factors. We’ll always show resources you own first on your product pages. A general overview of the factors and how important they are is as follows:
We have plans to further improve our recommendations in the future by introducing more weighting factors, tweaking the influence of each, and potentially even integrating machine learning to provide the most accurate recommendations.